“Business development with a sustainable business model at the core”
Many companies and organizations have a sustainability program, but very few have a truly sustainable business model. So what is a sustainable business model? Lüdeke-Freund (2010) describes a sustainable business model as ‘a business model that creates competitive advantage through superior customer value and contributes to a sustainable development of the company and society’.
In other words, a sustainable business model is a business model that has a sustainable product or service at its core. The main purpose of the company or organization is to deliver sustainable value with sustainable products or services.
We help you analyze and assess your current business model. How far are you on your journey towards a sustainable business model? Which elements of the business model need to be re-developed or freshly innovated? Is your business idea possible to mold into a sustainable business model? What does it take to innovate for a sustainable business model?
To develop a truly sustainable business model it is helpful to develop all different building blocks of the business model to be sustainable. Some of these building blocks are Customer segments, value propositions, channels, customer relationships and revenue streams. Take the example of a solar panel manufacturer. Surely the value proposition of that company is sustainable and probably the revenue streams, too. But what about all other building blocks? Are they also sustainable just because the value proposition is sustainable? Probably not. At least not automatically. We can work with you at any level to develop your own sustainable business model. Let’s innovate together for sustainable business models!
The implementation of a sustainable business model, on the other hand, requires a lot of tenacity and at the same time flexibility. You are out on new grounds and have to check every step you take, to balance and drive the implementation. We help you steer the course and to implement successfully.
Your benefits are for example additional revenue streams, increased profitability, increased sales per customer, increased brand value, improved competitive differentiation and enhanced customer loyalty.
Our services in this area cover:
- Business development with a sustainable business model at the core
- Analysis and assessment of business models
- Development of sustainable business models
- Implementation of sustainable business models
- Networking for sustainable business models